About us

Everything you need to know about your fave T brand.

Penelope Designs Creative Studio (PDCS) is an Aberdeen-based creative studio turned clothing brand — bold, cheeky, and made for the ones who get it. We started as a small design venture and grew into something bigger: a space where creativity meets self-expression. Every design we make has personality, playfulness, and a whole lot of meaning behind it.

Our goal is simple -

Our goal is simple — to create designs that make people smile, think, and feel confident being themselves. From playful graphics to meaningful designs, we’re here to bring art, community, and a touch of humour into everyday wear.

Meet the Team :).

Creative Director

Iona Brownell

The designer, artist, and mind behind PDCS. Iona has always been creative, with a love for bold colours, cheeky ideas, and storytelling through design.

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Managing Director

Alex Brownell

The organisational brain and all-round problem solver. Alex keeps things running smoothly behind the scenes and brings big ideas to life alongside Iona.

We’ve just dropped our very first t-shirt — with loads more on the way.

Surprise Mother Quacker Tee

Made for comfort and built to last. Our premium tees are soft, durable, and perfect for any occasion.

Skip the inbox spam — come hang out with us instead. Follow @penelope.designscs on Instagram and catch our latest updates and behind-the-scenes moments on the blog.