Two siblings.
One big idea.
PDCS is an independent creative studio built by hand, from scratch, alongside full-time jobs and a very opinionated dog.
This is our story.
✨ INDEPENDENT STUDIO ✨ DESIGNED BY HAND ✨ LOCAL BUSINESS ✨
THE TEAM
Meet Alex & Iona
CREATIVE DIRECTOR
Iona Brownell
The designer, artist, and mind behind PDCS. Iona has alwyas been creative - with a love for bold colours, cheeky ideas, and storytelling through design. If it exists on the site, Iona made it.
The organisational brain and all-round problem solver. Alex keeps everything running smoothly behind the scenes and brings big ideas to life alongside Iona.
MANAGING DIRECTOR
Alex Brownell
OUR MISSION
Good art should feel personal.
Not pretentious.
We started PDCS because we got tired of waiting for the right moment. So we made our own. Everything here is designed by hand, made with care, and sold by the people who made it.
Progress over perfection - always.
- Alex & Iona, PDCS
WHAT WE STAND FOR
We'd rather make something that makes you smile than something that just looks expensive.
01
Personality over polish
Every design comes from Iona's sketchbook. Not a generator. A real human being.
02
Made by real people
Starting small on purpose
We're building this intentionally. Small runs, thoughtful drops, no rushing. Good things take time.
03
AND ONE MORE TEAM MEMBER...
Meet Noodle.
PDCS Intern.
Officially titled Head of Chaos and Studio Morale Officer. Noodle contributes nothing to the business and is definitely responsible for the missing snacks. We wouldn't have it any other way.
100%
Est. 2020
2
6+
FOUNDED
DESIGNED IN-HOUSE
SIBLINGS + 1 DOG
YEARS EXPERIENCE